What Can You Do To Improve Your Brand’s SEO?

This month we have focused on the importance of Search Engine Optimization. We learned that with SEO being discovered online is improved and we gain a lot more customers, subscribers, etc. So the question is how can you improve upon your SEO results. One of the answers is starring you in the face at this very moment. Blogging can improve upon your SEO results. According to Rocketmedia.com blogging provides fresh relevant content. Blogs also attract external and internal links, which gives bloggers the advantage of providing quality content and being credited by other sources.

What does this mean for the recording artist and band? This is a great opportunity to get content out in to the world. Blogging provides musicians the opportunity to expand their audiences by providing their content whether it is though media mediums such as YouTube videos or musical content uploaded to Soundcloud.com.  One of the most popular blogs in the city of Chicago that follows recording artist and bands is FakeShore Drive. This blog site provides the most up to date information about what is going on in the music scene in the Chicagoland area.

So we mentioned blogging as a way to improve your brands SEO another way is providing good keywords related to your brands website or blog site.  Keywords provide search engines a way to measure how people search for your particular brand. Websites that can help with generating good keywords for your brand include Google AdWords. Having the right keywords pertaining to your company’s website or blog is the determining factor in how you rank amongst search engine results. Also having strong keyword density provides you with the ultimate search power for your company or brand. As a recording artist or band it is important to have strong SEO to be discovered amongst the vast majority of content on the Internet. Distinguishing yourself amongst the other musicians is most important in this industry, especially online. 

How Can Search Engine Optimization Help the Independent Recording Artist or Band?

Many independent recording artist and bands believe that major labels provide the best marketing concepts and funds. They believe that big budgets are the way to go in terms of getting the recording artist or band on the map. Believe it or not record labels aren’t the only way to get a good following. The Internet has proven time and time again that you are bound to get discovered through websites such as YouTube and Facebook. Social networking sites are one of the major movers of independent recording artist and bands. What it comes down to is how you use your words to describe what you do.

Search Engine Optimization is simply the development of web pages so that your target audience can easily discover them. The way that you word your content and stay current with your web presence is vital for your independent marketing survival. According to SEO Workers.com, the development of Search Engine Optimization can make the content of your web pages more relevant, more attractive, and more easily read by search engines and their crawling and indexing software. This is what sets apart the discovered and the non-discovered in the music industry. As an independent recording artist or band it is important to pay attention to developing social networks and most importantly personal websites and blogs.

According to an article from The DIY Musician.com, search engines are looking at other factors as well, such as domain age, time spent on your site and if you’ve been delivering consistent quality content. This is why updating websites, adding new content, and being creative in the way that people search for your content is crucial to the survival of your viral campaign. Having good keyword placement and relevance to your content is very important in gaining a consistent following on your website or blog.

 Below is a video by Josh Bachynsk: Google Search Engine Optimization