Independent Artist Development & Management
This is a place where artist can discover how you can become a success in the music business.
Thursday, June 26, 2014
Saturday, December 28, 2013
Performance at Double Door in Chicago, IL
On The Grind Management http://otg-management.com/ in Chicago held an event at the Double Door http://www.doubledoor.com/ last night 12/27/2013. Que Billah http://quebillah.com/ was the headliner including other guest such as:
MIC TERROR
SINATRIS
PETEY
KiDD THA CHICAGOAN
NEMISS
MISFITS & OUTCAST
ENERGE
KELLS DOUGIE
NATUREAL
PHILOSOPHA
KIRALY PAYNE
SMOOK DEVILLE
AARON JOHNSON
ZELLE FANARRO***Hosted by DJ Steezy***
MIC TERROR
SINATRIS
PETEY
KiDD THA CHICAGOAN
NEMISS
MISFITS & OUTCAST
ENERGE
KELLS DOUGIE
NATUREAL
PHILOSOPHA
KIRALY PAYNE
SMOOK DEVILLE
AARON JOHNSON
ZELLE FANARRO***Hosted by DJ Steezy***
Saturday, June 29, 2013
Sunday, May 5, 2013
Keeping a Structured Focus On Your Music Artist or Band
Many artists get really excited about a new music project or
track. Most artists decide to release music before it is reviewed by others or
critiqued by people who are in the industry. It is very interesting to see the
outcome after the project is released and their not getting the amount of plays
they thought they would. The marketing is good its being pushed but there is
something about the content that doesn’t relate to the audience. Artists need
to keep a creative focus on their music projects.
If you are going to start a project it needs structure and
purpose. There is more than putting together a hot beat and dope lyrics. The
music must have purpose and drive the fans to wanna play the song over and over
again. Many artists get caught up in making one hit wonders or that good
summertime song and soon find them back at square one. This is because the
projects that they have worked on didn’t have a focus. In order to have purpose
you have to have meaning to what you are putting out. Songs like the new
Macklemore song “Thrift Shop” has purpose. It gives listeners something to
think about. Buying a $50.00 T-Shirt is insane when you can get one for $10 at
the Thrift Store.
According to Music-Biz.org there are 5 steps that artists
should take in making their music. Believe, energy, courage, will power and
serenity. The article states that artist should make a habit of keeping your
mind full of reassurance, courage, happiness, success, achievement, enthusiasm,
and retribution. This is important because it keeps the artist focused on the
project in its entirety. According to the article the artist’s purpose is
similar to a road map. You can see the entire route in one page except to
experience the places on the map you have to believe you can get there.
Stay focused!
Sunday, April 21, 2013
Macklemore: The Importance of Remaining Independent in the Music Industry
Most recording artists and bands want to get signed to a
major record label and make it big in the industry. Most artists believe that
getting signed to a major or independent record label is the “only” way to make
it in the industry. What most recording artists and bands don’t realize is that
being an independent artist can be just as beneficial as getting signed to a
major or independent label. In some cases it can be better than getting signed
to one of the big majors.
Most recently there has been an independent recording artist
who has said that not being on a record label helped him succeed. Recording
artist Macklemore explains that his success is a testament to how independent
recording artist can make it big in the industry. He has currently sold over 4
million copies of his song “Thrift Shop” with views on YouTube reaching over
200 million. In an interview with Chris Hardwick on the Nerdist podcast
Macklemore explains his logic of remaining independent. He states that the
success of the song “Thrift Shop” is an example of how the music industry is
changing. He stated that it gives off
the notion of a do-it-yourself attitude behind the music.
Macklemore also explains that there is no need for a record
deal at this point in the game for him and Ryan Lewis. He stated that with the
power of the Internet and the real personal relationship that you can have via
social media, there is no need to get a label involved. He states that people
complain about how MTV doesn’t play videos no more and how YouTube is totally
the new way to view new music videos. He states that record labels go and spend
millions of dollars on branding an artist and they have no idea what they are
doing. The thing that sets Macklemore apart from the rest is his ability to
figure out his target market and identify who is going to be receptive to their
kind of music.
It is important to remain true to your craft and figure out
what your target market is. Don’t waste energy on trying to get the labels to
pay attention. Target your fans and have them pay attention to you!
Sunday, February 24, 2013
What Can You Do To Improve Your Brand’s SEO?
This month we have focused on the importance of Search
Engine Optimization. We learned that with SEO being discovered online is
improved and we gain a lot more customers, subscribers, etc. So the question is
how can you improve upon your SEO results. One of the answers is starring you
in the face at this very moment. Blogging can improve upon your SEO results.
According to Rocketmedia.com blogging provides fresh relevant content. Blogs
also attract external and internal links, which gives bloggers the advantage of
providing quality content and being credited by other sources.
What does this mean for the recording artist and band? This
is a great opportunity to get content out in to the world. Blogging provides musicians
the opportunity to expand their audiences by providing their content whether it
is though media mediums such as YouTube videos or musical content uploaded to
Soundcloud.com. One of the most popular
blogs in the city of Chicago that follows recording artist and bands is FakeShore Drive. This blog site provides the most up to date information about what
is going on in the music scene in the Chicagoland area.
So we mentioned blogging as a way to improve your brands SEO
another way is providing good keywords related to your brands website or blog
site. Keywords provide search engines a
way to measure how people search for your particular brand. Websites that can
help with generating good keywords for your brand include Google AdWords.
Having the right keywords pertaining to your company’s website or blog is the
determining factor in how you rank amongst search engine results. Also having
strong keyword density provides you with the ultimate search power for your
company or brand. As a recording artist or band it is important to have strong
SEO to be discovered amongst the vast majority of content on the Internet.
Distinguishing yourself amongst the other musicians is most important in this
industry, especially online.
Sunday, February 10, 2013
How Can Search Engine Optimization Help the Independent Recording Artist or Band?
Many independent recording artist and bands believe that
major labels provide the best marketing concepts and funds. They believe that
big budgets are the way to go in terms of getting the recording artist or band
on the map. Believe it or not record labels aren’t the only way to get a good
following. The Internet has proven time and time again that you are bound to
get discovered through websites such as YouTube and Facebook. Social networking
sites are one of the major movers of independent recording artist and bands.
What it comes down to is how you use your words to describe what you do.
Search Engine Optimization is simply the development of
web pages so that your target audience can easily discover them. The way that
you word your content and stay current with your web presence is vital for your
independent marketing survival. According to SEO Workers.com, the development
of Search Engine Optimization can make
the content of your web pages more relevant, more attractive, and more easily
read by search engines and their crawling and indexing software. This is what
sets apart the discovered and the non-discovered in the music industry. As an
independent recording artist or band it is important to pay attention to
developing social networks and most importantly personal websites and blogs.
According to an
article from The DIY Musician.com, search engines
are looking at other factors as well, such as domain age, time spent on your
site and if you’ve been delivering consistent quality content. This is why
updating websites, adding new content, and being creative in the way that
people search for your content is crucial to the survival of your viral
campaign. Having good keyword placement and relevance to your content is very
important in gaining a consistent following on your website or blog.
Below is a video by Josh Bachynsk: Google Search Engine Optimization
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