The Relationship Between Artist and Manager: What you should know

The connection between artist and manager is an important union in the entertainment industry. Whether you are an actor, comedian, musician, or recording artist the relationship builds character on both sides of the spectrum. The manager is the point of contact between the business of the industry and the artist. It is important to remember that with out a manager it would be virtually impossible for the artist to function on a daily bases. The relationship is built on trust and a common understanding of the roles each entity plays to get the job done.

According to the This Business of Artist Management book by Xavier M. Frascogna. Jr. and H. Lee Hetherington the artist manager is a planner, adviser, organizer, strategist, overseer, coordinator, detail person, traveling companion, and friend. The relationship is built on the initial exploratory period when the artist and manager are feeling out each other. It is important for the artist to understand what he/she is looking for in terms of management. The exploratory meeting between artist manager gives both parties an understanding of what is necessary to cultivate a lasting union or no union at all. This process helps in drafting the final management agreement with attorneys.

Some important questions for recording artist to ask according to the book This Business Of Artist Management is:

1.     How did I get involved with this Manager?

2.     What is this manager’s background and track record?

3.     What exactly do I want from my career?

4.     Is this the right manager for my career and me?

The manager should ask:

1.     Why did this artist come to me?

2.     Was he/she recommended or referred by one of my clients, an associate, or a friend within the industry?

3.     Is the artist worth my time according to his creativity and dedication?

At the end of the day the artist and manager relationship is one that will take time to grow. It is a give and take, take and give relationship and it is important that everyone does there part. I will be posting more on the topic of the relationship between artist and manager in the future so stay tuned.