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Sunday, February 24, 2013

What Can You Do To Improve Your Brand’s SEO?


This month we have focused on the importance of Search Engine Optimization. We learned that with SEO being discovered online is improved and we gain a lot more customers, subscribers, etc. So the question is how can you improve upon your SEO results. One of the answers is starring you in the face at this very moment. Blogging can improve upon your SEO results. According to Rocketmedia.com blogging provides fresh relevant content. Blogs also attract external and internal links, which gives bloggers the advantage of providing quality content and being credited by other sources.

What does this mean for the recording artist and band? This is a great opportunity to get content out in to the world. Blogging provides musicians the opportunity to expand their audiences by providing their content whether it is though media mediums such as YouTube videos or musical content uploaded to Soundcloud.com.  One of the most popular blogs in the city of Chicago that follows recording artist and bands is FakeShore Drive. This blog site provides the most up to date information about what is going on in the music scene in the Chicagoland area.

So we mentioned blogging as a way to improve your brands SEO another way is providing good keywords related to your brands website or blog site.  Keywords provide search engines a way to measure how people search for your particular brand. Websites that can help with generating good keywords for your brand include Google AdWords. Having the right keywords pertaining to your company’s website or blog is the determining factor in how you rank amongst search engine results. Also having strong keyword density provides you with the ultimate search power for your company or brand. As a recording artist or band it is important to have strong SEO to be discovered amongst the vast majority of content on the Internet. Distinguishing yourself amongst the other musicians is most important in this industry, especially online. 

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