Focus On The "Why" Inspiration From Simon Sinek

Simon Sinek explains on many levels how companies, community leaders, and innovators have accomplished their goals. In this TED conversation, he explains his theory on how these companies, community leaders, and innovators have inspired people to either believe in there products, there beliefs or their inventions. Sinek explains that there is a formula that explains what made these individuals stand out from the rest. He states that these people had competitors that had more resources and knowledge yet lacked one simple aspect. What they lacked was the inner workings of how these individuals thought. Sinek believes that they worked from the inside out instead of the outside in. He calls this the golden circle.

The inside out is the why, how and what and the outside in is What, How, Why. The Majority works with the outside in the golden circle concept. Sinek states that people buy why you do something. Getting people to believe in what you believe is what inspires people to pay attention to you and what you are about. He used many examples from how Martin Luther King got 250,000 people to come and listen to him speak on a hot August day and how the Wright Brothers took flight before a popular innovator who had connections, wealth and the press following him around.

For recording artist it is important to remember the why in your pursuit to becoming successful in the music industry. There are many artists who want to do the same thing you want to do, get people to listen and buy your music. You have to have the ability to inspire people and get them to believe in you. That’s the difference between a Justin Bieber and a Soulja Boy for long-term success. Becoming a superstar involves getting people to believe in the “Why” of your golden circle. For me and for all other managers it is important to focus on the why of your endeavors and strive to inspire others to become the best that they can be.